PRESS Men's Hair × SPACE Products
Living Canvas: The Cut Series

Your Meta Ad Kit

Your flyer, a set of test creatives, live previews, and 5 ad copies ready to paste. Anything else, just ask Matt as you get to it. 💈

1 · The test creatives (right-click, save)

Let's run yours, and test a second variation of it plus a few more creatives alongside. Everything here is ready to go: right-click each image, hit "Save Image As," and they're already sized correctly for Meta photo ads.

If you ever want to use different ad copy or images, feel free to run them by me first and I'll make sure everything follows Meta's rules.

Creative 1: your flyer
1 · Your flyer. As-is.
Creative 2: your flyer, a variation to test
2 · A second variation of yours to test. Changes: FREE up top · you in the photo · urgency line.
Creative 2b: same flyer, second photo
2b · Same flyer, different photo.
Creative 2c: same flyer, third photo
2c · Same flyer, different photo.
Creative 3: the cut
3 · The cut. Your photography, five words.
Creative 4: Vaan at work
4 · You at work. Real client in the chair.
Creative 4b: you at work, second photo
4b · You at work, different photo.
Creative 4c: you at work, third photo
4c · You at work, different photo.
Creative 5: ready for a change
5 · The question.
Creative 6: type only
6 · Type only. Pure PRESS minimalism.
Creative 7: real transformation
7 · Real transformation. From your Hair Rescue reel. If Meta ever flags a before/after image, swap this one out.

The same creatives in "make-over" wording

Per your note on the word "transformation": here are the text-bearing creatives again with make-over wording, so both versions are in the test and the numbers decide.

Make-over wording: flyer
2-alt · Flyer, make-over wording.
Make-over wording: the cut
3-alt · The cut, make-over wording.
Make-over wording: you at work
4-alt · You at work, make-over wording.
Make-over wording: type only
6-alt · Type only, make-over wording.
Make-over wording: before and after
7-alt · Before/after, make-over wording.

2 · What it looks like live

Exactly how the ad renders in the Facebook and Instagram feed (same layout you see in Meta's Ad Library). Any creative from section 1 pairs with any copy from section 3.

PRESS
PRESS Men's Hair
Sponsored
Hey Orange County 👋 PRESS Men's Hair in Newport Beach is giving away 10 FREE complete haircut transformations... See more
Ad preview creative
pressmenshairsalonorangecounty.com
FREE Transformation Haircut - 10 Spots
Newport Beach · First come, first served
Learn More
Copy 1 + creative 3
PRESS
PRESS Men's Hair
Sponsored
Orange County men who've been putting off a real haircut: this one's for you. Growing it out with no plan?... See more
Ad preview flyer variation
pressmenshairsalonorangecounty.com
Ready for a Serious Change?
10 free spots · First come, first served
Learn More
Copy 4 + creative 2

3 · The ad copy: 5 versions to test

When you create the ad in Ads Manager, I recommend testing several different ad copies, headlines, and descriptions. I never run an ad with just one photo and one copy. Each card below is one complete set, and every field has its own copy button.

COPY 1The direct giveaway
Primary text
Hey Orange County 👋

PRESS Men's Hair in Newport Beach is giving away 10 FREE complete haircut transformations.

We're filming a new series - LIVING CANVAS: The Cut Series - and we're looking for 10 men who are ready for a serious change. Haven't had a real haircut in years? Bad haircut somewhere else? Want a whole new look? Perfect.

The deal: you get a complimentary full transformation with Vaan Sheahan, owner of PRESS Men's Hair with 20+ years behind the chair (a $150+ value), in exchange for letting us film it and use your before & after photos in our social media and online ads.

Only 10 spots, first come first served. Tap below to claim yours. It takes 60 seconds.
Headline
FREE Transformation Haircut - 10 Spots
Description
Newport Beach · Living Canvas: The Cut Series · First come, first served
COPY 2The series angle
Primary text
Orange County men: we're filming something special at PRESS Men's Hair in Newport Beach.

LIVING CANVAS: The Cut Series follows 10 men through complete transformations: cut and style by Vaan Sheahan, founder of the SPACECUTTING METHOD.

The transformations are 100% free. In exchange, we film the process and share your before & after in our social media and ads.

Want one of the 10 chairs? Tap below.
Headline
Be One of the 10
Description
Free transformation · Filmed series · Newport Beach
COPY 3Short and punchy
Primary text
Orange County: 10 men. 10 free transformations. One trade: we film it.

PRESS Men's Hair in Newport Beach is casting LIVING CANVAS: The Cut Series. Full cut + style with Vaan Sheahan, a $150+ value, completely free.

First come, first served. Tap below to claim a spot.
Headline
10 Free Transformations
Description
PRESS Men's Hair · Newport Beach
COPY 4The questions
Primary text
Orange County men who've been putting off a real haircut: this one's for you. Growing it out with no plan? Big change coming up and you want to look the part?

PRESS Men's Hair in Newport Beach is giving 10 men a free complete transformation for our new series, LIVING CANVAS: The Cut Series.

You get the full experience with Vaan Sheahan, a $150+ value. We get to film it and use your before & after photos in our marketing.

10 spots. Tap below before they're gone.
Headline
Ready for a Serious Change?
Description
10 free spots · First come, first served
COPY 5The make-over (your wording)
Primary text
Orange County men: PRESS Men's Hair in Newport Beach is giving away 10 complete haircut make-overs, free.

LIVING CANVAS: The Cut Series follows 10 men through a full make-over, cut and style by Vaan Sheahan, founder of the SPACECUTTING METHOD.

100% free. In exchange, we film the process and share your before & after in our social media and ads.

10 chairs. Tap below to claim one.
Headline
Free Haircut Make-Over - 10 Spots
Description
Living Canvas: The Cut Series · Newport Beach

Meta Ads Manager Settings

Ads Manager (not Boost Post) · Objective: Leads · Men 21-50 · 50-mile radius around the salon · leave detailed targeting empty and let the wording do the work · $15-25/day, pause once you have plenty of applicants.

How people opt in: Lead Form ads

Use Lead Form ads. The opt-in happens inside the ad itself: name and phone come pre-filled, so it's two taps, and it works 24/7 while you're cutting hair. No Google Form needed; the Instant Form replaces it. The one gap: forms can't collect a photo. Solve it on the thank-you screen: "You're in the running! Text a photo of your hair to 949-763-9951 to lock your spot." Your text flow still happens, it just happens after the friction-free opt-in instead of being the opt-in. The catch is follow-up speed: someone (Dan, Meg, or you between clients) should text leads back same-day, ideally within the hour.

Setting it up: